Month: March 2019

How effective is social selling for B2B businesses in 2019?

Which brands come to your mind when you think of highly successful social media campaigns? Most of the names will probably be B2C companies, right? Entities like Pepsi, Apple and Burger King spring to mind. Rarely do you hear about some IT enterprise firm killing it on Facebook or a Transportation & logistics company dominating …

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Why a social media measurement framework is vital for your business

For a lot of businesses, gathering data from social media platforms, websites, blogs and customers, isn’t the challenge. In contrast, businesses – regardless of their size – are completely swamped with data and struggling to derive anything meaningful from it. Converting this data to be able to give a competitive advantage, is usually seen by …

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